1835504
9780844235141
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.Philip Ward Burton is the author of 'Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work' with ISBN 9780844235141 and ISBN 0844235148.
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