197889
9780072556643
Which Ad Pulled Best? 40 Case Histories on How to Write and Design Ads That Work
by Purvis, Scott C., Burton, Philip Ward
About this item
- Condition: Good
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- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780072556643
- ISBN: 0072556641
- Edition: 9
- Publication Date: 2002
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective. Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts. Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.Purvis, Scott C. is the author of 'Which Ad Pulled Best? 40 Case Histories on How to Write and Design Ads That Work', published 2002 under ISBN 9780072556643 and ISBN 0072556641.
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