When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media

Name: When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media
Price: 29.50 USD
Availability: OutOfStock
Author: Underwood, Doug
ISBN: 9780231080491

by Underwood, Doug

Marketplace Prices
Used from $10.87

Used
$10.87

List Price

~~$29.50~~

Discount

63% Off

You Save

$18.63

Item Details
Condition: Good
Provider: 369pyramidinc
Provider Rating:

80%
Ships From: Multiple Locations
Shipping: Standard
Comments: Buy with confidence. Excellent Customer Service & Return policy

ISBN-13: 9780231080491
ISBN: 0231080492
Publication Date: 1995
Publisher: Columbia University Press

AUTHOR

Underwood, Doug

SUMMARY

"A first-rate critique of the infotainment/customer trap into which commercialism has lured many of the metropolitan dailies owned by conglomerates rather than by proprietors who view their equity as a trust."Underwood, Doug is the author of 'When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media', published 1995 under ISBN 9780231080491 and ISBN 0231080492.

[read more]