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9780231080484

When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media

When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media
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  • Condition: Good
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Product details

  • ISBN-13: 9780231080484
  • ISBN: 0231080484
  • Publication Date: 1993
  • Publisher: Columbia University Press

AUTHOR

Underwood, Doug

SUMMARY

"A first-rate critique of the infotainment/customer trap into which commercialism has lured many of the metropolitan dailies owned by conglomerates rather than by proprietors who view their equity as a trust."Underwood, Doug is the author of 'When Mbas Rule the Newsroom How the Marketers and Managers Are Reshaping Today's Media', published 1993 under ISBN 9780231080484 and ISBN 0231080484.

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