by Harvard Business School Staff, Fryer, Bronwyn, Johnson, Brian

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ISBN-13: 9781591395058
ISBN: 1591395054
Publication Date: 2004
Publisher: Harvard Business School Press

AUTHOR

Harvard Business School Staff, Fryer, Bronwyn, Johnson, Brian

SUMMARY

The titles in this series present common managerial dilemmas and offer concrete advice from experts on how to resolve them as well as helping managers improve their decision-making skills. This guide helps marketers learn to navigate when the environment or product starts to sour.Harvard Business School Staff is the author of 'When Marketing Becomes a Minefield', published 2004 under ISBN 9781591395058 and ISBN 1591395054.

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