51788036

9781340300548

When Managers use Computer-based Data: A Qualitative Analysis of Marketing Product Managers

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  • ISBN-13: 9781340300548
  • ISBN: 1340300540
  • Publication Date: 2015
  • Publisher: Sagwan Press

AUTHOR

Goldstein, David K., Sloan School of Management, Sloan School of Management Center for I, David K Goldstein

SUMMARY

Goldstein, David K. is the author of 'When Managers use Computer-based Data: A Qualitative Analysis of Marketing Product Managers', published 2015 under ISBN 9781340300548 and ISBN 1340300540.

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