4011099
9780074709306
This strategic business book shows how to gain a competitive edge by identifying the faults in, and improving the external workings of, a customer service oriented company. The author runs his own marketing consultancy.Buchanan, Richard W. is the author of 'When Customers Think We Don't Care: Actions That Self-Destruct Companies, Customer Service and Jobs' with ISBN 9780074709306 and ISBN 0074709305.
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