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9780275945770

When Businesses Cross International Borders Strategic Alliances and Their Alternatives

When Businesses Cross International Borders Strategic Alliances and Their Alternatives
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Product details

  • ISBN-13: 9780275945770
  • ISBN: 0275945774
  • Publication Date: 1993
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

James, Harvey S., Jr., Weidenbaum, Murray L.

SUMMARY

Foreword Competing in the Global Marketplace Marketing Abroad Directly Cooperative Contractual Arrangements Building and Buying Overseas Operations Strategic Alliances without Equity Investment Strategic Alliances with Equity Investment Summary and ConclusionsJames, Harvey S., Jr. is the author of 'When Businesses Cross International Borders Strategic Alliances and Their Alternatives', published 1993 under ISBN 9780275945770 and ISBN 0275945774.

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