When Ads Work

For generations advertisers, acting on little more than faith, have spent enormous sums of money without ever knowing if their ads led to a single purchase of the touted product. But recetly, employing new technology, the A.C. Nielsen marketing research organization has been able to track advertisements seen by individual household members and the actual products they buy. When Ads Work offers the first concrete information available on the actual link between advertising and sales.Filled with practical advice on using creative elements, integrating ads with promotions, and capitalizing on a brand2s momentum to generate long-term sales, this book is a valuable resource that no advertiser can afford to be without.Jones, John P. is the author of 'When Ads Work', published 1995 under ISBN 9780029166628 and ISBN 0029166624.