1830159
9780765611123
What's in a Name? Advertising and the Concept of Brands
by Jones, John Philip, Slater, Jan S., Slater, Jan
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
- Ships From: Multiple Locations
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Product details
- ISBN-13: 9780765611123
- ISBN: 0765611120
- Edition: 2
- Publisher: Sharpe Incorporated, M. E.
AUTHOR
SUMMARY
John Philip Jones spent twenty-seven years in the advertising agency business In 1981 he joined the faculty of the Newhouse School of Public Communications, Syracuse University, where he is now a full professor and former chairman of the advertising department Jan S. Slater is an associate professor of advertising in the E. W. Scripps School of Journalism at Ohio UniversityJones, John Philip is the author of 'What's in a Name? Advertising and the Concept of Brands' with ISBN 9780765611123 and ISBN 0765611120.
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