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9780812932034

What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped

What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped
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Product details

  • ISBN-13: 9780812932034
  • ISBN: 081293203X
  • Publisher: Crown Publishing Group

AUTHOR

McMath, Robert M., Forbes, Thomas R.

SUMMARY

McMath, Robert M. is the author of 'What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped' with ISBN 9780812932034 and ISBN 081293203X.

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