5359326
9781591841654
What the Customer Wants You to Know How Everybody Needs to Think Differently About Sales
by Charan, Ram
by Charan, Ram
458959
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- Comments: New. In shrink wrap. Looks like an interesting title!
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Product details
- ISBN-13: 9781591841654
- ISBN: 1591841658
- Publication Date: 2007
- Publisher: Penguin USA
AUTHOR
SUMMARY
The sales process often turns into a war about price - a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales: instead of starting with your product of service, start with the customer's problems. This book shows you how.Charan, Ram is the author of 'What the Customer Wants You to Know How Everybody Needs to Think Differently About Sales', published 2007 under ISBN 9781591841654 and ISBN 1591841658.
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