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9781419584336

What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeeds

What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Product details

  • ISBN-13: 9781419584336
  • ISBN: 1419584332
  • Publication Date: 2006
  • Publisher: Kaplan

AUTHOR

Briggs, Rex, Stuart, Greg

SUMMARY

'What Sticks' reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.Briggs, Rex is the author of 'What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeeds', published 2006 under ISBN 9781419584336 and ISBN 1419584332.

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