What Matters Most How A Small Group of Pioneers Is Teaching Social Responsibility To Big Business, and Why Big Business Is Listening

For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Mostilluminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -Ben Cohen, Founder, Ben & Jerry's " What Matters Moststands out for its moderate and thoughtful analysis of a controversial issue.... Hollender is a voice of reason in today's important debate on corporate responsibility." - Soundview Speed ReviewsHollender, Jeffrey is the author of 'What Matters Most How A Small Group of Pioneers Is Teaching Social Responsibility To Big Business, and Why Big Business Is Listening', published 2006 under ISBN 9780465030866 and ISBN 0465030866.