Wharton on Making Decisions Editors Stephen J. Hoch and Howard G. Kunreuther With Robert E. Gunther

Stephen J. Hoch is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. Howard C. Kunreuther is the Cecelia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Process Center at the Wharton School, University of Pennsylvania. Robert E. Gunther served as coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Managing Emerging Technologies.Kunreuther, Howard C. is the author of 'Wharton on Making Decisions Editors Stephen J. Hoch and Howard G. Kunreuther With Robert E. Gunther', published 2001 under ISBN 9780471382478 and ISBN 0471382477.