4362738
9781564965646
From fundamental content and structure to alternative ways of presenting material, this volume explores branding on the Web. It presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.Forbes, Thomas R. is the author of 'Web Works, Advertising: Not-so-Simple Basics for Web Designers and Their Clients - Rockport Publishers - Paperback' with ISBN 9781564965646 and ISBN 1564965643.
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