Web Marketing for Dummies

Claim your space in the online marketplace!Develop a plan, build a marketing-effective site, and create word-of-Web campaignsLaunching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budgetDiscover how to Make your site search engine friendly Close a sale on your site Drive traffic to your site Create an online marketing plan Take advantage of guerilla marketing Maximize your marketing dollarsZimmerman, Jan is the author of 'Web Marketing for Dummies ', published 2007 under ISBN 9780470049822 and ISBN 0470049820.