5357520
9780521871150
We Interrupt This Newscast How to Improve Local News And Win Ratings
by Just, Marion, Rosenstiel, Tom, Dean, Walter
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- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9780521871150
- ISBN: 0521871158
- Publication Date: 2007
- Publisher: Cambridge Univ Pr
AUTHOR
SUMMARY
This volume contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about.Just, Marion is the author of 'We Interrupt This Newscast How to Improve Local News And Win Ratings', published 2007 under ISBN 9780521871150 and ISBN 0521871158.
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