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9780521871150

We Interrupt This Newscast How to Improve Local News And Win Ratings

We Interrupt This Newscast How to Improve Local News And Win Ratings
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Product details

  • ISBN-13: 9780521871150
  • ISBN: 0521871158
  • Publication Date: 2007
  • Publisher: Cambridge Univ Pr

AUTHOR

Just, Marion, Rosenstiel, Tom, Dean, Walter

SUMMARY

This volume contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about.Just, Marion is the author of 'We Interrupt This Newscast How to Improve Local News And Win Ratings', published 2007 under ISBN 9780521871150 and ISBN 0521871158.

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