4308394
9781932857245
Faced with multiple governmental investigations & dozens of class action suits, Wal-Mart has begun a year-long PR blitz to spin its point of view. But now Wal-Mart is being challenged by a powerful new coalition of voices. In this book Greg Spotts takes you behind the scenes for the planning of a truly unprecedented campaign.Spotts, Greg is the author of 'Wal-mart The High Cost of Low Price', published 2005 under ISBN 9781932857245 and ISBN 1932857249.
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