Voting A Study of Opinion Formation in a Presidential Campaign

Votingis an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant,Votingis one of the most frequently cited books in the field of voting behavior.Berelson, Bernard R. is the author of 'Voting A Study of Opinion Formation in a Presidential Campaign', published 1986 under ISBN 9780226043500 and ISBN 0226043509.