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9780870057342

Visual Merchandising+display

Visual Merchandising+display

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Product details

  • ISBN-13: 9780870057342
  • ISBN: 0870057340
  • Publisher: Fairchild Books

AUTHOR

Pegler, Martin M.

SUMMARY

This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.Pegler, Martin M. is the author of 'Visual Merchandising+display' with ISBN 9780870057342 and ISBN 0870057340.

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