1799690
9781857882841
Creative vision is the starting point but intellectual property is the currency. This book shows businesses large and small how to 'dumb up' to achieve creative advantage.Pike, Christopher G. is the author of 'Virtual Monopoly Building an Intellectual Property Strategy for Creative Advantage - From Patents to Trademarks, from Copyrights to Design Rights', published 2001 under ISBN 9781857882841 and ISBN 1857882849.
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