1799690

9781857882841

Virtual Monopoly Building an Intellectual Property Strategy for Creative Advantage - From Patents to Trademarks, from Copyrights to Design Rights

Virtual Monopoly Building an Intellectual Property Strategy for Creative Advantage - From Patents to Trademarks, from Copyrights to Design Rights
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  • ISBN-13: 9781857882841
  • ISBN: 1857882849
  • Publication Date: 2001
  • Publisher: NetLibrary, Incorporated

AUTHOR

Pike, Christopher G.

SUMMARY

Creative vision is the starting point but intellectual property is the currency. This book shows businesses large and small how to 'dumb up' to achieve creative advantage.Pike, Christopher G. is the author of 'Virtual Monopoly Building an Intellectual Property Strategy for Creative Advantage - From Patents to Trademarks, from Copyrights to Design Rights', published 2001 under ISBN 9781857882841 and ISBN 1857882849.

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