View from on the Road The Rhetorical Vision of Jack Kerouac

Through careful analysis of Jack Kerouac'sOn the Road, Omar Swartz argues that Kerouac's influence on American society is largely rhetorical. Kerouac's significance as a cultural icon can be best understood, Swartz asserts, in terms of traditional rhetorical practices and principles. To Swartz, Kerouac is a rhetor who symbolically reconstructs his world and offers arguments and encouragements for others to follow. Swartz proposes thatOn the Roadconstitutes a "rhetorical vision," a reality-defining discourse suggesting alternative possibilities for growth and change. Swartz asserts that the reader of Kerouac'sOn theRoadbecomes capable of responding to the larger, confusing culture in a strategic manner. Kerouac's rhetorical vision of an alternative social and cultural reality contributes to the identity of localized cultures within the United States.Swartz, Omar is the author of 'View from on the Road The Rhetorical Vision of Jack Kerouac', published 2000 under ISBN 9780809323845 and ISBN 0809323842.