4862223
9781581314069
This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.Goodman, Jennifer is the author of 'Vault Career Guide to Marketing And Brand Management ' with ISBN 9781581314069 and ISBN 158131406X.
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