ValueSpace: Winning the Battle for Market Leadership

Name: ValueSpace: Winning the Battle for Market Leadership
ISBN: 9780071375276

by Mittal, Banwari, Sheth, Jagdish N.

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ISBN-13: 9780071375276
ISBN: 0071375279
Edition: 1
Publisher: McGraw-Hill Trade

AUTHOR

Mittal, Banwari, Sheth, Jagdish N.

SUMMARY

Banwari Mittal is a professor at Northern Kentucky University where he teaches undergraduate and MBA courses in marketing management, consumer behavior, services marketing, marketing strategy, and e-commerce.Mittal, Banwari is the author of 'ValueSpace: Winning the Battle for Market Leadership' with ISBN 9780071375276 and ISBN 0071375279.

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