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9780749435530

Value for Money Marketing A Guide to Measuring Marketing Performance

Value for Money Marketing A Guide to Measuring Marketing Performance
$53.75
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Product details

  • ISBN-13: 9780749435530
  • ISBN: 0749435534
  • Publication Date: 2001
  • Publisher: Kogan Page, Limited

AUTHOR

Mullin, Roddy

SUMMARY

This book is about marketing accountability: controlling marketing budgets & ensuring that marketing activity produces measurable results. It covers marketing spending, the marketing process, creating a marketing budget, pitfalls & more.Mullin, Roddy is the author of 'Value for Money Marketing A Guide to Measuring Marketing Performance', published 2001 under ISBN 9780749435530 and ISBN 0749435534.

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