1788097
9781557387738
Value Driven Bank Strategies for Total Market Satisfaction
by Wilson, Terry C., Reidenback, R. Eric, Goeke, Reginald W.
31245
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- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9781557387738
- ISBN: 1557387737
- Publication Date: 1995
- Publisher: McGraw-Hill Trade
AUTHOR
SUMMARY
Competitive differentiation typically comes through pricing--a dangerous strategy. The Value Driven Bank offers an innovative management strategy for financial institutions to capitalize on internal strengths using these approaches to profitably reach customers. Book jacket.Wilson, Terry C. is the author of 'Value Driven Bank Strategies for Total Market Satisfaction', published 1995 under ISBN 9781557387738 and ISBN 1557387737.
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