Name: Value-Based Marketing for Bottom-Line Success 5 Steps to Creating Customer Value
ISBN: 9780071396561

by DeBonis, J. Nicholas, Balinski, Eric, Allen, Phil

Value-Based Marketing for Bottom-Line Success 5 Steps to Creating Customer Value

by DeBonis, J. Nicholas, Balinski, Eric, Allen, Phil

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ISBN-13: 9780071396561
ISBN: 007139656X
Publication Date: 2002
Publisher: McGraw-Hill Companies, The

AUTHOR

DeBonis, J. Nicholas, Balinski, Eric, Allen, Phil

SUMMARY

Eric W. Balinski is founder and president of Synection, a consulting practice that improves profitability, productivity, and motivation of organizations.DeBonis, J. Nicholas is the author of 'Value-Based Marketing for Bottom-Line Success 5 Steps to Creating Customer Value', published 2002 under ISBN 9780071396561 and ISBN 007139656X.

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