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9780826464729

Using Focus Groups in Research

Using Focus Groups in Research
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Product details

  • ISBN-13: 9780826464729
  • ISBN: 0826464726
  • Publication Date: 2003
  • Publisher: Continuum International Publishing Group, Limited

AUTHOR

Litosseliti, Lia

SUMMARY

Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.Litosseliti, Lia is the author of 'Using Focus Groups in Research', published 2003 under ISBN 9780826464729 and ISBN 0826464726.

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