4744269
9781576753729
Untapped Creating Value in Underserved Markets
by Weiser, John, Kahane, Michele, Rochlin, Steve
114419
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About this item
- Condition: New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 64%
- Ships From: Springfield, VA
- Shipping: Standard
114419
About this item
- Condition: Like New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 64%
- Ships From: Springfield, VA
- Shipping: Standard
Product details
- ISBN-13: 9781576753729
- ISBN: 1576753727
- Publication Date: 2006
- Publisher: Berrett-Koehler Publishers, Incorporated
AUTHOR
SUMMARY
A hands-on guide, Untapped shows executives how engaging low-income consumers and suppliers can build profits and stronger communities. The practical business model for approaching new markets, case studies and focus on North American markets provides readers an alternative to off-shoring.Weiser, John is the author of 'Untapped Creating Value in Underserved Markets', published 2006 under ISBN 9781576753729 and ISBN 1576753727.
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