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4781503

9781412918923

Unmanageable Consumer

Unmanageable Consumer
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  • Condition: New
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  • Ships From: STERLING HEIGHTS, MI
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Product details

  • ISBN-13: 9781412918923
  • ISBN: 1412918928
  • Publication Date: 2006
  • Publisher: SAGE Publications, Limited

AUTHOR

Gabriel, Yiannis, Lang, Tim

SUMMARY

'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism is fragile & consumers unpredictable.Gabriel, Yiannis is the author of 'Unmanageable Consumer', published 2006 under ISBN 9781412918923 and ISBN 1412918928.

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