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9780984875610

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
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Product details

  • ISBN-13: 9780984875610
  • ISBN: 0984875611
  • Edition: 1
  • Publication Date: 2013
  • Publisher: Prosper Business Development Corporation

AUTHOR

Don E. Schultz Ph.D., Heidi Schultz, Martin P. Block Ph.D.

SUMMARY

Don E. Schultz Ph.D. is the author of 'Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers', published 2013 under ISBN 9780984875610 and ISBN 0984875611.

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