Name: Underdog Marketing: Successful Strategies for out Marketing the Leader
Author: Lawler, Edmund O.
ISBN: 9781571010537

by Lawler, Edmund O.

Underdog Marketing: Successful Strategies for out Marketing the Leader

by Lawler, Edmund O.

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Condition: Good
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ISBN-13: 9781571010537
ISBN: 157101053X
Publication Date: 1995
Publisher: MasterMedia Publishing Corporation

AUTHOR

Lawler, Edmund O.

SUMMARY

Underdog Marketing examines the conventional marketing principles that companies use when challenging a larger, more entrenched competitor. Lawler analyzes the strategies of the real-world marketers.Lawler, Edmund O. is the author of 'Underdog Marketing: Successful Strategies for out Marketing the Leader', published 1995 under ISBN 9781571010537 and ISBN 157101053X.

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