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9780273659365

Uncommon Practice People Who Deliver a Great Brand Experience

Uncommon Practice People Who Deliver a Great Brand Experience
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  • ISBN-13: 9780273659365
  • ISBN: 0273659367
  • Publication Date: 2002
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Smith, Shauna L., Milligan, Andy

SUMMARY

This title explores the creation of outstanding brand experiences delivered through people, with interviews with senior executives and front-line managers. It offers a behind-the-scenes look into the brands that make the headlines.Smith, Shauna L. is the author of 'Uncommon Practice People Who Deliver a Great Brand Experience', published 2002 under ISBN 9780273659365 and ISBN 0273659367.

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