2091411
9780273659365
This title explores the creation of outstanding brand experiences delivered through people, with interviews with senior executives and front-line managers. It offers a behind-the-scenes look into the brands that make the headlines.Smith, Shauna L. is the author of 'Uncommon Practice People Who Deliver a Great Brand Experience', published 2002 under ISBN 9780273659365 and ISBN 0273659367.
[read more]