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9780786302444

Ultimate Guide to Sport Event Mgmt...

Ultimate Guide to Sport Event Mgmt...
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  • ISBN-13: 9780786302444
  • ISBN: 0786302445
  • Publisher: McGraw-Hill School Education Group

AUTHOR

Graham, Stedman, Goeablatt, Joe J., Delpy, Lisa

SUMMARY

The Ultimate Guide to Sport Event Management & Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts & supplier agreements. Whether breaking into the field of sport event management & marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities & responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations & contracts with sponsors, suppliers, & insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field.Graham, Stedman is the author of 'Ultimate Guide to Sport Event Mgmt...' with ISBN 9780786302444 and ISBN 0786302445.

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