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1761826

9781560239031

Twenty Million New Customers! Understanding Gay Men's Consumer Behavior

Twenty Million New Customers! Understanding Gay Men's Consumer Behavior
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Product details

  • ISBN-13: 9781560239031
  • ISBN: 1560239034
  • Publication Date: 1997
  • Publisher: Routledge

AUTHOR

Kates, Steven M.

SUMMARY

"A fascinating exploration of the complicated role the market and consumption play in the gay male community...."Kates, Steven M. is the author of 'Twenty Million New Customers! Understanding Gay Men's Consumer Behavior', published 1997 under ISBN 9781560239031 and ISBN 1560239034.

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