21475298

9783844306828

Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust

Trust Based Adoption of Innovative New Products  and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust
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  • ISBN-13: 9783844306828
  • ISBN: 384430682X
  • Publication Date: 2011
  • Publisher: Lambert Academic Publishing

AUTHOR

Mukherjee, Jaydeep

SUMMARY

Mukherjee, Jaydeep is the author of 'Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust', published 2011 under ISBN 9783844306828 and ISBN 384430682X.

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