Travel, Tourism, and Hospitality Research A Handbook for Managers and Researchers

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.Ritchie, J. R. Brent is the author of 'Travel, Tourism, and Hospitality Research A Handbook for Managers and Researchers', published 1994 under ISBN 9780471582489 and ISBN 0471582484.