4482825

9780538442855

Travel And Tourism Marketing

Travel And Tourism Marketing
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  • ISBN-13: 9780538442855
  • ISBN: 0538442859
  • Publication Date: 2006
  • Publisher: Cengage South-Western

AUTHOR

Oelkers, Dotty

SUMMARY

Tourism marketing is more than just beautiful brochures. TRAVEL AND TOURISM MARKETING draws from the National Marketing Education Standards to deliver you the most up-to-date and industry-specific information available. No matter which branch of the tourism industry you're preparing for, get the best marketing textbook available with TRAVEL AND TOURISM MARKETING.Oelkers, Dotty is the author of 'Travel And Tourism Marketing ', published 2006 under ISBN 9780538442855 and ISBN 0538442859.

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