5344538
9781412903134
Trategic Management in the Media Industry Theory and Practice
by Küng, Lucy
by Küng, Lucy
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9781412903134
- ISBN: 1412903130
- Publication Date: 2007
- Publisher: Sage Pubns
AUTHOR
SUMMARY
Lucy Kung is Associate Professor at the Media Management Transformation Centre, University of Jonkoping, Sweden, Executive Board Member of the Swiss Broadcasting Corporation, and President of the European Media Management AssociationKüng, Lucy is the author of 'Trategic Management in the Media Industry Theory and Practice ', published 2007 under ISBN 9781412903134 and ISBN 1412903130.
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