Transnational Management Text, Cases, and Readings in Cross-Border Management

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.Bartlett, Christopher A. is the author of 'Transnational Management Text, Cases, and Readings in Cross-Border Management', published 2003 under ISBN 9780072482768 and ISBN 0072482761.