4745110
9781591397663
Transforming Your Go-to-market Strategy The Three Disciplines of Channel Management
by Rangan, V. Kasturi, Bell, Marie
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Product details
- ISBN-13: 9781591397663
- ISBN: 1591397669
- Edition: 1
- Publication Date: 2006
- Publisher: Harvard Business School Press
AUTHOR
SUMMARY
V. Kasturi Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School.Rangan, V. Kasturi is the author of 'Transforming Your Go-to-market Strategy The Three Disciplines of Channel Management', published 2006 under ISBN 9781591397663 and ISBN 1591397669.
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