Transforming Modernity Popular Culture in Mexico

Is popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine/Mexican anthropologist NÉstor GarcÝa Canclini addresses these questions and more inTransforming Modernity, a translation ofLas culturas populares en el capitalismo. Based on fieldwork among the PurÉpecha of MichoacÝn, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy-a cultural critique of modernism. GarcÝa Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowled≥ "memory for sale," which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved.Transforming Modernityargues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology-those interested in cultural theory, social thought, and Mesoamerican culture. NÉstor GarcÝa Canclini, who studied in Paris under Paul Ricoeur, is a professor at the Universidad AutÓnoma Metropolitana de MÉxico. Lidia Lozano has translated works by Enrique Semo, Lorenzo Meyer, and Isidro Morales, among others.García Canclini, Néstor is the author of 'Transforming Modernity Popular Culture in Mexico' with ISBN 9780292727595 and ISBN 0292727593.