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9781591840701

Trading up

Trading up
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Product details

  • ISBN-13: 9781591840701
  • ISBN: 1591840708
  • Publication Date: 2008
  • Publisher: Portfolio

AUTHOR

Silverstein, Michael J., Fiske, Neil, Butman, John

SUMMARY

These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before.Silverstein, Michael J. is the author of 'Trading up', published 2008 under ISBN 9781591840701 and ISBN 1591840708.

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