Tourism : The Business of Travel

This book provides an accurate overview of today's tourism industry that is as interesting and multi-faceted as the field itself. Written in a conversational and fun to read style, it takes a balanced, business-oriented look at each component of the industry. Coverage includes the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations. For future travel agents and those interested in the tourism industry.Cook, Roy A. is the author of 'Tourism : The Business of Travel', published 2001 under ISBN 9780130415301 and ISBN 0130415308.