3667868
9780851990217
Tourism Behaviour Travellers' Decisions And Actions
by Woodside, Arch G., March, Roger St George
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- Condition: Good
- Provider: Bonita
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Product details
- ISBN-13: 9780851990217
- ISBN: 0851990215
- Publication Date: 2005
- Publisher: CABI
AUTHOR
SUMMARY
Consumers' planned behaviour is often very different to what is actually consumed. This text examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, destinations, and looks at how marketing strategies affect consumer plans.Woodside, Arch G. is the author of 'Tourism Behaviour Travellers' Decisions And Actions', published 2005 under ISBN 9780851990217 and ISBN 0851990215.
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