5462107
9780754648291
The authors explore and demonstrate the possibilites offered by multidisciplinary and trans-disciplinary research across, in particular, cultural studies and film studies, marketing and psychology in the complex theoretical and applied problematic of 'branding the city'.Donald, Stephanie Hemelryk is the author of 'Tourism and the Branded City Film and Identity on the Pacific Rim', published 2007 under ISBN 9780754648291 and ISBN 075464829X.
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