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1736264

9780750657549

Total E-Mail Marketing

Total E-Mail Marketing
$70.91
$3.95 Shipping
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Product details

  • ISBN-13: 9780750657549
  • ISBN: 0750657545
  • Publication Date: 2003
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Chaffey, Dave

SUMMARY

Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.Chaffey, Dave is the author of 'Total E-Mail Marketing', published 2003 under ISBN 9780750657549 and ISBN 0750657545.

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