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9780977356799

To Vary or Not? the Effects of Ad Variation on the Web

To Vary or Not? the Effects of Ad Variation on the Web
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Product details

  • ISBN-13: 9780977356799
  • ISBN: 0977356795
  • Publication Date: 2006
  • Publisher: Cambria Press

AUTHOR

Lee, Sang Yeal, Sundar, S. Shyam

SUMMARY

This book, written by two leading Ph.D. researchers in the field, is the first study of how advertising frequency and variation impact consumer attitudes online.Lee, Sang Yeal is the author of 'To Vary or Not? the Effects of Ad Variation on the Web ', published 2006 under ISBN 9780977356799 and ISBN 0977356795.

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