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9780534559625

This Is PR: The Realities of Public Relations

This Is PR: The Realities of Public Relations
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Product details

  • ISBN-13: 9780534559625
  • ISBN: 053455962X
  • Edition: 7 Sub
  • Publication Date: 1999
  • Publisher: Wadsworth Publishing Company

AUTHOR

Doug Newsom, Judy Van Slyke, Dean Kruckeberg

SUMMARY

This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations.Doug Newsom is the author of 'This Is PR: The Realities of Public Relations', published 1999 under ISBN 9780534559625 and ISBN 053455962X.

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